Paola is an independent Digital Designer based in Turin and London. She is specialized in User Interface and Interaction Design, and has a strong interest in Art Direction and Motion Design. Paola is passionate about elevating her clients’ ideas with custom made visual research and original mood boards. Functional, yet playful, digital tech aesthetics define her style. Driven to create meaningful and purpose-driven experiences for screens, Paola articulates and develops solutions that are formally challenging and conceptually solid. Paola always looks for new opportunities of collaboration, especially in the culture, art, fashion, and music industries
[skills]
Digital Design
User Experience
User Interface
Interaction
Visual Language
Low Branding
Motion Graphics
Art Direction
Designed by Paola Mirashi
Developed by Silvia Aimone
Additional work available upon request
During an internal competition for Wedoo, I led the interaction design process for the selection and purchase of a Maserati car. My goal was to make the navigation experience more engaging by focusing on thoughtful design and developing a user journey that provided an immersive sense of involvement throughout the entire selection and purchase phase
[services]
Interaction