Fightbean is a digital design agency based in Turin, with its roots extending globally. With a human-centric approach, they help their clients define and create digital products people will love. As a concept project, the primary focus was on refreshing their website’s identity by developing an overall design strategy that blends retro style with strong connections to the current digital world.

The color tones evoke this nostalgic period, complemented by a condensed serif typeface. By combining these elements with a clean sans-serif typeface and modern shapes and compositions, we fused the past and present into a contemporary brand with character.

***The images used were taken from archive sites with the purpose of setting the scene for the project.